Everybody (or almost everybody) love strippers. And if you are into sales you should love them more because they are really really good marketers and sale people.

I found this interesting post: 10 Sales and Marketing Tips I learned from Strippers.

Everything this post says is extremely true and I suggest you to read it carefully and learn… from strippers.

Shoemoney, my favorite blog, is releasing some Tips For Success this week, so I really recommend you to check his blog daily. He already published 2 tips this week, one about the importance of your team and today one about using Google Trend to improve your conversion. Great tips.

The only thing I found funny was that today Techcrunch published an article about the unreliability of Google Trends.

These are REALLY interesting statistics about the porn industries on Internet.
Of course the technique used for showing these stats is even better…

Thanks Shoemoney

A very common mistake, especially at the beginning, is to create just one site and throw in it all the products available when you join a new network. This kind of website rarely have a good conversion so most of this people just give up because of this poor (or none) results.

The best thing to do is to be focus on one product at the time, or at least on one niche. If you decide to promote products like SizePro or ProSolution just stick on them and don’t try to promote at the same time on the very same site also weight loss products because in this way you are distracting the client, lowering your conversion rate.

Sometimes a 5 pages website, well targeted on one product, could have a great conversion, especially if it’s used as landing page for a PPC campaign. Then if that website is making money you have just to replicate it analyzing the same niche from a different point of view. And do this process over and over again. In this way you can lower your PPC costs, improve your conversion and saturate every single sub-niche of the product you are marketing.

This is probably the most important rule of marketing: know your target.
If you know what kind of fish you are fishing, it’s easier to find the right bait to catch it. Targeting your website to your customer is what you need to make money because it doesn’t matter how much traffic your page generates if all this traffic doesn’t convert in sales.

Reading an old report (dated 12/28/2005) I found a really interesting statistic about health topics searched for by internet users and divide by gender.

The first number is the percentage of men and the second number is the percentage of women looking for that specific topic.

Specific disease or medical problem 60 - 71
Certain medical treatment or procedure 46 - 57
Diet, nutrition, vitamins, nutritional supplement 43 - 59
Exercise or fitness 40 - 45
Prescription drugs or over-the-counter drugs 36 - 43
Health insurance 30 - 31
Alternative treatments or medicines 27 - 33
A particular doctor or hospital 27 - 30
Depression, anxiety, stress, mental health issues 19 - 26
Experimental treatments or medicines 21 - 24
Environmental health hazards 18 - 18
Immunizations or vaccinations 15 - 17
Sexual health information 11 - 11
Medicare or Medicaid 9 - 13
Problems with alcohol or drugs 7 - 9
How to quit smoking 5 - 10

From these data for example we could see that if our topic is mental health we need to focus more on a female target because while the 26% of women is looking for this topic, only the 19% of men looks for depression, anxiety, stress, mental health issues online.

You can find the complete report here.