A very common mistake, especially at the beginning, is to create just one site and throw in it all the products available when you join a new network. This kind of website rarely have a good conversion so most of this people just give up because of this poor (or none) results.
The best thing to do is to be focus on one product at the time, or at least on one niche. If you decide to promote products like SizePro or ProSolution just stick on them and don’t try to promote at the same time on the very same site also weight loss products because in this way you are distracting the client, lowering your conversion rate.
Sometimes a 5 pages website, well targeted on one product, could have a great conversion, especially if it’s used as landing page for a PPC campaign. Then if that website is making money you have just to replicate it analyzing the same niche from a different point of view. And do this process over and over again. In this way you can lower your PPC costs, improve your conversion and saturate every single sub-niche of the product you are marketing.
1 users resposed " Be Focused "
May 2 2007
Good post. Adding too many products can be damaging.
I just made my first sale and it is the only product on my site. I built the site first by adding updated news, articles, and put in a few helpful tools. I also did some research on competing products and found one that was a scam so I posted it on my site warning visitors to stay away from it.
They appreciate the research and it builds credibility.